Sounds and overlaying text are key elements for a successful TikTok ad, according to a new report. The report, compiled by marketing platform CreatorIQ and TikTok, analyzed data from the platform.

In the modern world of the rapidly changing digital environment, video advertising is not a luxury, but the only way to attract attention, arousal, and transform cold audiences into buyers. Social ...

X has officially rolled out its creator ads revenue sharing program. The new feature enables users to share revenue from verified content creators’ impressions of ads in replies to content posted on ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Ad revenue invested behind creator-generated content ...

This past summer, a riot broke out in New York City. The NYPD had to activate a "Level 4" response (its highest level of disaster response), and the incident caught national news attention. At the ...

NEW YORK, Nov. 20, 2025 /PRNewswire/ -- The Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, today released its 2025 Creator Economy Ad Spend & ...

Ad Creator and its built-in photo editor can help advertisers that don’t have access to a design team save time. Microsoft Advertising has announced Ad Creator, a new feature that extracts images from ...

Ad revenue invested behind creator-generated content is expected to top $180 billion this year, up 20% for 2024, and could more than double by 2030, per a WPP Media forecast. Yet despite the rapidly ...