Magic Spoon: The keto-friendly cereal disguised as a kids’ cereal, use code CEREALREAL ($34, originally $39; magicspoon.com) Magic Spoon cereal, a sweet treat with bright childlike colors and branding ...

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"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Cereal was my go-to breakfast growing up—and often my favorite midnight snack. I loved the sweet crunch ...

When it comes to shopping in a pandemic, turns out the two things people crave are comfort and convenience. It’s why Amazon sales are projected to see a year-over-year sales jump of nearly 22% in the ...

March 7 is National Cereal Day. But if you think the only way to celebrate is with a simple bowl of cereal, think again. There are many new cereal-inspired items available just in time for this yearly ...

Health-focused cereal brand Magic Spoon wants to make the breakfast staple cool again. The New York-based startup announced a $5.5 million seed round “to reimagine cereal” and expand to more consumers ...