Fitting rooms are like the eye of a hurricane, where you would expect peace and tranquility. Just you, your selected outfits, and the anticipation of seeing them on yourself. Here are 15 stories where ...

Walmart shoppers now have the option of using a beta version of fitting room technology that allows them to choose from a number of different models to "try on" different articles of clothing. When ...

Shopping can be an emotional experience, and retailers hope that the emotions consumers feel are positive ones, like excitement at finding a bargain or satisfaction at filling a need. But apparel ...

The modern fitting room has learned a new trick: it can recognize the pile of clothes on the chair. In a TikTok that drew wide attention, a shopper named Hannah (@hannahxhev) stepped into an Old Navy ...

Add Walmart to the list of major retailers who are going high-tech with the virtual fitting room experience. In a Sept. 15 blog post on its website, the icon big-box chain unveiled “Be Your Own Model, ...

Crave Retail will showcase its AI-powered smart fitting room and in-store engagement platform powered by Zebra's retail displays, mobile devices, and RFID solutions, helping retailers capture every ...

Roger Cheng (he/him/his) was the executive editor in charge of CNET News, managing everything from daily breaking news to in-depth investigative packages. Prior to this, he was on the ...