Do you remember racing your siblings to the kitchen to dig through the cereal box for a toy? Those vintage cereal box prizes might be worth a cool mint today. The launch of cereal box prizes excited ...

Kellogg Company and retailer Target Corp have linked up with Ford Motor Company to run a cereal box marketing campaign – giving away thousands of toy cars and a real one. The US campaign, promoting ...

In time for Halloween, Generals Mills is directing shoppers to a free mobile gaming application with additional promotional codes to promote its monster cereals on its family-sized boxes of Honey Nut ...