Back in the '90s, fat was public enemy No. 1. Magazine covers and even the now-outdated food pyramid warned against it. That fear fueled a whole wave of low-fat packaged foods — including the ...

Kathy hopes you didn't recognize her at the supermarket. She pulled some sneaky stuff to snag SnackWell's Fat-Free Devil's-Food Cookie Cakes. "I was shopping with my daughter," Kathy said. "Like most ...

Mondelez International has sold US unit SnackWell’s to Back to Nature Foods Co., a business controlled by private-equity firm Brynwood Partners and in which the global snacks giant owns a minority ...

Back to Nature Foods is reformulating its SnackWell's products to reposition the range as a "better-for-you" brand. The company said the SnackWell's line would no be made without high fructose corn ...

Following a review, GKV was named agency for record for SnackWell's and Back to Nature, both brands in the Back to Nature Foods Company portfolio. The Baltmore-based agency will handle advertising, ...

Food companies regularly discontinue items that don't sell well. Many culled products during the pandemic to focus on top-selling products. Examples of discontinued snacks from the past few decades ...

Back to Nature Foods, a portfolio company of Brynwood Partners VI, has acquired the SnackWell's cookies and snacks business from Mondelçz Global. Terms of the transaction were not disclosed. Brynwood ...