The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Greg Kihlstrom As long as ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Traditional retail metrics like customer acquisition cost (CAC) and customer lifetime value ...

Traditional business models with siloed functions struggle to keep pace with changing markets and customer needs due to slow response and fragmented technology. To stay competitive and deliver greater ...

Those of us who have seen software transition from perpetual licenses to recurring revenue SaaS businesses know there’s been a fundamental shift in how revenue is earned over time. Recurring revenue ...

Customers of the subscription economy expect instant results, so it falls to businesses to provide value on day one and every day thereafter. The Fast Company Executive Board is a private, fee-based ...

What Is Customer Lifetime Value? Customer lifetime value (CLTV) means the total expected sales a single customer will generate throughout the business relationship with a company. CLTV is a pivotal ...

More and more, manufacturers are positioning themselves as full solution providers, including software and data-rich innovations. They start to compete directly with pure SaaS (software-as-a-service) ...

Launch dates don’t build customer loyalty—outcomes do. Here's why CX leaders are shifting from velocity to impact. Across boardrooms and executive status meetings, there’s a familiar drumbeat: “Are we ...

Shopify reports that subscription models thrive by enhancing convenience and personalization, fostering customer loyalty, and ...