With its parent company boasting a staggering 1 billion users, chances are you've heard of TikTok, even if you don't have an account yourself. Similar to other popular social media platforms like ...

TikTok, the short-form video platform favored by young adults and teens, has launched a new feature that allows users to shop for products associated with a sponsored Hashtag Challenge, without ...

Hashtag campaigns can go viral quickly if enough social media users jump on the bandwagon. When brands are able to come up with a hashtag that captures the interest of audiences on social media ...