Targeting and segmentation are part of a three-part process referred to as STP. STP stands for segmentation, targeting and positioning, processes that involve taking a close look at your potential ...

Firms tend to go through a whole process in order to decide how best to divide up and conquer their market. The STP Process or Segmentation, Targeting, and Positioning process is how firms ...

Today’s latest STP story: Transparency concerns prompt second council to publish STP Today’s earlier STP story: City becomes the first to publish its full STP Today’s homelessness story: Government ...

A City and Hackney Clinical Commissioning Group GP leader has accused the area’s sustainability and transformation plan process of being “not democratic”. 375_lgc_hsj_reporting Governing body member ...