If you’ve been reading my series on the what and why of landing pages, you know what a landing page is, and why you need them on your website. Landing pages benefit your business conversions – whether ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. In the world of digital marketing, few things are more ...

Opinions expressed by Entrepreneur contributors are their own. When a customer arrives at your website — either from an online search result or from a link in an advertisement — the page he or she ...

A third generation of landing pages has emerged over the past year that incorporates ideas from content marketing, social media marketing, and mobile marketing. Learn what features define Landing ...

Paul Jarvis experiments with words and design. His latest book is called The Good Creative: 18 ways to make better art. What’s a landing page? It’s a page on your website that funnels a visitor to ...

A well-designed landing page can mean the difference between a website visitor and a customer. Here are 30 examples of great landing pages for inspiration. In the world of digital marketing, landing ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Conversion isn’t magic. In fact, it’s very much a science of the mind, but that doesn’t mean it’s always straightforward. Writing compelling copy that keeps the sales process moving requires deep ...

Do you need more leads? How about conversions? Yes, these are rhetorical questions. Every business needs more business! Optimized landing pages – whether for direct sales, lead generation or ...

There are hundreds of tried-and-true conversion optimization methods for improving landing pages. Here are seven of the most basic—and powerful—ones. B2B marketers say A/B-testing is the most ...