More than a high-speed automation tool, artificial intelligence is becoming a safe testing ground where brands can rehearse ...

Workbooks is betting that plain-English AI agents can help mid-market teams overcome CRM friction faster than ...

AI tools powered by high-quality data are transforming CRM into a revenue-driving engine. When marketing, sales, and service align, real ROI follows. The challenge is to provide timely and relevant ...

Despite increased spending by many businesses, 2025 looks like a lackluster year for customer experience (CX) quality, according to Forrester Research. “For most brands, 2025 will be another year of ...

Touting a product’s AI capabilities may sound like a good idea to marketers, but it’s a buzzkill for many consumers. A recent study by assistant professor Mesut Cicek and professor Dogan Gursoy at the ...

CRM users in 2025 could easily describe their experiences as a struggle to extract real, tangible value from sophisticated systems, often hampered by fundamental human and operational issues. Whether ...

Misconceptions about how artificial intelligence (AI) will solve customer experience (CX) problems are plaguing the CRM industry — and too many companies are slapping AI onto broken systems instead of ...

Many companies are investing heavily in flashy customer experience (CX) technology, yet customers still aren’t seeing the meaningful improvements they expect. Why? Businesses are falling into the over ...

Intuit’s new all-in-one platform introduces significant features to help businesses and accounting firms enhance AI-powered financial management in the new year. In announcing the new product at this ...

CRM and customer experience (CX) vendors are retooling their platforms to better integrate with existing business applications without employees realizing they’re using generative AI-powered ...

Crescendo is throwing out the old customer service playbook. By combining human expertise with its expanded agentic AI platform, the company is turning customer experience (CX) from a cost center into ...

Salesforce used Dreamforce 2025 to do more than launch products. It declared a philosophical shift in how companies will operate — what Salesforce’s longtime CEO Marc Benioff called the “agentic ...